Investments • Insurance • Insight

About BSG

Empowering your financial future, together.

At BSG Advisers, we believe in simplifying the complexities of financial planning. With over 45 years of combined expertise, we offer transparent, relationship-driven solutions tailored to your goals. Our fiduciary-based approach ensures that your best interests are always our top priority. From retirement planning to investment management, we empower you with the clarity, confidence, and tools to achieve lasting financial peace. Together, we build more than plans—we build trust for a lifetime.

Our mission.

Clarity, trust, proven results.

Our mission is to provide deliberate, relationship-focused financial planning that empowers individuals, families, and businesses to achieve their goals with clarity and confidence. We are committed to offering pragmatic, personalized strategies that adapt to life’s changes. By listening, educating, and guiding, we build lasting partnerships rooted in trust and mutual success. At BSG Advisers, your aspirations drive everything we do, ensuring that every recommendation is made with your future in mind.

Meet our team of advisers.

Who We Are
Laird Hepburn, CFP®

Laird Hepburn, CFP®

Managing Partner

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Robert F. Picha

Robert F. Picha

Founding Partner

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Justin Struble, CFP®

Justin Struble, CFP®

Retirement Planner

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Drew Leisure

Drew Leisure

Financial Adviser

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Suyoung Cha

Suyoung Cha

Financial Planner

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Kris Alban

Kris Alban

Financial Planner

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Jennifer Clark, CPA

Jennifer Clark, CPA

Paraplanner

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Testimonials

I truly can't say enough great things about BSG Advisers!! Bobby and Laird have honestly changed the possibilities in my personal life and the life of my business. Before I met them, I had made a lot of mistakes and I was almost embarrassed to talk with them as I thought I would be too "poor" for them to want to work with. They made me feel just as important as their wealthiest clients. I'm on a[n] amazing path, I now have a 401K, and investments I didn't realize I could have. When I need to chat with them, they are available, no silly question is ever frowned upon or judged. They are good guys who are amazing at what they do and they clearly care about their clients. I'm soooo thankful to have met them!

Michelle Mills

January 2026

Hands down the best, most personal and knowledgeable financial advisors I have ever worked with over the years! Every individual on the team is exceptional in their response time, wisdom, advice, and overall personable experience! I have already saved over 10 times of what my annual costs are!!! Kris, Laird and Jennifer are each rock stars and I should have done this decades ago for my business! 👍🙂

Ben Rutter

July 2025

BSG has been fantastic. They're patient, easy to talk to and explain strategies clearly. More importantly, [their] planning has been a real game changer for us and it's the reason why we're not worried about our long-term financial health. Plus they're great guys!

Nancy Bierman

November 2024

Cannot say enough about how incredible these guys are with Financial Planning. We have worked with them for several years, offering strategies and creative thinking in ways we wouldn't have been able to come up with on our own. We always look forward to our meetings with them and feel fully trusting of placing our money in their hands.

Alisha Pennington

August 2024

It has been great strategizing with this team! I use the term TEAM with emphasis as they truly work together to discuss, plan and solve for your situation or needs.

Landon Gardner

January 2025

We have been working with BSG for about 20 years. They helped us plan for retirement and now they are guiding us in how to best steward our retirement funds. They have always listened closely to our goals and taught us how to meet them in ways we would have never imagined. Now we can comfortably know that we will be able to take care of our needs as well as bless others. We highly recommend Laird, Bobby, and their team!

Kim High

February 2026

My wife and I have been working with Kris and Justin for about a year, and I wish we would have started sooner. We thought retirement was still years away, but they showed us that we were in a better position than we thought. They discovered my wife wasn't receiving the full Social Security benefit she qualified for and helped us fix it. And they created a clear retirement plan that showed me that I could retire immediately, achieve all of our goals, and still have financial security. Two weeks after receiving our plan, I retired! We've since bought an RV, we're building our retirement house, and we finally feel confident about enjoying this new chapter of our lives. Their advice gave us the push and peace of mind that we needed.

Jeff Stephens

September 2025

My wife and I recently found ourselves facing an overwhelming financial scenario that, if handled incorrectly, could have completely altered our retirement plans. We were referred to Justin Strubel at BSG Advisors by a close friend, and we couldn't be happier with that recommendation. From the start, Justin and Bobby took the genuine time to get to know us and our specific goals. Justin has a gift for explaining complex strategies in a way that actually makes sense to us. They immediately crafted a clear strategy to get our future back on track. I feel incredibly comfortable recommending BSG Advisors to anyone looking for experts who truly care about their clients' success.

James Davis

February 2026

One of the things I appreciate most is how accessible they are. I can text at any time and consistently receive a response within an hour or less. Bobby and Laird have tremendous insight, stay on top of tax laws and market trends, and their advice has always been right on point for my situation. I have complete confidence in their guidance, and I genuinely believe that when it's time for me to retire, I will be quite ready thanks to their expertise and thoughtful planning. I highly recommend BSG to anyone looking for knowledgeable, attentive, and trustworthy financial advisors.

Melissa Adams

February 2026

Disclaimer: These client testimonials reflect their opinions and experiences. No client received any financial or other compensation or benefit for providing a testimonial. Past performance is not indicative of future results, and there is no guarantee of a similar outcome.

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Get to know what makes us unique.

What sets us apart
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Real planning

We believe in actionable strategies. Our approach combines realistic financial plans with regular adjustments to ensure you stay on track. It’s about clarity and tangible results, not guesswork or generic advice.

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Lifelong relationships

For us, clients are more than numbers. We foster lifelong partnerships built on trust, empathy, and understanding. From the first meeting onward, we’re here to guide, support, and celebrate your achievements.

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Proven expertise

With over three decades of combined experience, our team offers a steadfast commitment to excellence. From fiduciary guidance to tailored solutions, we bring unmatched professionalism to every financial journey.