Robert F. Picha

Robert F. Picha

Founding Partner

Bobby is the Founding Partner of BSG Advisers located in Apex, NC. BSG is a fiduciary financial planning firm that focuses on planning, investments, and insurance for individuals, families and small business owners. He spends most of his time at work helping clients with financial planning, investments, and insurance. His experience dates to the mid 1990’s working his way through college at JP Morgan Chase and later for Warburg Pincus Funds, and Credit Suisse.

In 2017, he built a home in Holly Springs, NC after enjoying the prior decade in Fuquay-Varina. Bobby is married to his wife Janine, and has two sons, James and William.

He prides himself on straight talk and explaining seemingly difficult concepts in ways that laypeople can understand. He really enjoys client interaction and giving people very specific advice knowing that most folks simply do not have the time or desire to get smart on financial matters.

Bobby is an amateur chef, baseball player, boxer, USTA tennis player, goalkeeper, chess master, and mathematician.

During his 23-year career, Bobby spent 7 years teaching Constitutional Law to inner city children in NYC. During those years, his students amassed ELEVEN Invitational Moot Court Championships, a feat so incredible, he is humbled to this day as a result.

Bobby’s ‘planning’ career began in 2010 when he joined AXA Advisors in Raleigh and began working with individuals and small business owners. It was at AXA when he teamed up with Laird Hepburn and forged the partnership which would eventually evolve into BSG Advisers.


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