What We Do
We provide you with wealth management, financial planning, and insurance services. More important than what we do is how we do it — planning first. We work closely with families and business owners that can benefit from our insightful use of investment and insurance solutions. We don’t simply give advice — we come alongside you over the long run to improve your financial well-being.
How We Help
We provide analysis based insight and financial education so you can make the best possible decisions. Our disciplined process gives you a comprehensive view of your financial situation and addresses all five things you can do with money:
- pay taxes,
- service debt,
- give generously,
- support your lifestyle, and
- invest for the future.
Learn more by downloading this PDF detailing how we serve families and business owners.
Who We Are
BSG Advisers is a registered Investment Adviser. We have a fiduciary obligation to you to put your interests first in all we do. We are independent financial planners you can rely upon to help plan and manage your financial future. If you want clear financial advice that is free of conflicts of interest, our fee-based approach is what you are looking for.
You don’t need a large investment portfolio to work with us and get the advice you need. All you need is a commitment to yourself and your goals.
The Team
 Laird Hepburn, CFP® Partner Phone: (919) 901-1038 Email | LinkedIn What should you know about me? I'm a follower of Jesus Christ, a husband, a father, and a teacher to loads of elementary kids. I'm also a Managing Partner of BSG Advisers. I enjoy woodworking, volunteering, teaching, and puttering around the house. If I'm gone, I'm either travelling, hiking, camping, SCUBA diving, flying, sailing or laying on a beach. On rare occasions, I can be found playing guitar. Many moons ago, I was in a band, but I've mostly forgotten how to play (sad I know.) This is my third career. My first career was as a Naval Aviator. My original life goal was to study horticulture, become a military pilot then become an astronaut and eventually a space farmer. I hatched that plan in 1978. I think I was a little ahead of my time. Perhaps in 100 years we'll be farming and living in space. But, back to the Navy. I served on active duty until 1995. It was really rewarding but it was also difficult. When I left active duty, I took my degree in applied mathematics and joined KMPG as a consultant. I also kept my foot in the military as a Navy Reservist until 2010. From 1995 to 2008, I worked with a lot of companies to help them improve their operations and business performance. I enjoyed my career, but it took a toll on my family and me. In 2008, I left the consulting world to focus on my family and community life in my adopted home of Cary, NC. I learned early in life that many people have an unhealthy relationship with money. Some hoard it while others squander it. Some choose wisely and others foolishly. Some look to the future while others look only at today. My life experiences shaped my views on money. I started my personal financial planning career in 2008 and founded BSG with Bobby Picha in 2013. I enjoy working closely with business owners and families where our team can have high impact on their financial well-being through the creative use of investment and insurance solutions. |
 Robert F Picha Partner Phone: (919) 901-1035 Email | LinkedIn Bobby is the Founding Partner of BSG Advisers located in Apex, NC. BSG is a fiduciary financial planning firm that focuses on planning, investments, and insurance for individuals, families and small business owners. He spends most of his time at work helping clients with financial planning, investments, and insurance. His experience dates to the mid 1990’s working his way through college at JP Morgan Chase and later for Warburg Pincus Funds, and Credit Suisse. In 2017, he built a home in Holly Springs, NC after enjoying the prior decade in Fuquay-Varina. Bobby is married to his wife Janine, and has two sons, James and William. He prides himself on straight talk and explaining seemingly difficult concepts in ways that laypeople can understand. He really enjoys client interaction and giving people very specific advice knowing that most folks simply do not have the time or desire to get smart on financial matters. Bobby is an amateur chef, baseball player, boxer, USTA tennis player, goalkeeper, chess master, and mathematician. During his 23-year career, Bobby spent 7 years teaching Constitutional Law to inner city children in NYC. During those years, his students amassed ELEVEN Invitational Moot Court Championships, a feat so incredible, he is humbled to this day as a result. Bobby’s ‘planning’ career began in 2010 when he joined AXA Advisors in Raleigh and began working with individuals and small business owners. It was at AXA when he teamed up with Laird Hepburn and forged the partnership which would eventually evolve into BSG Advisers. |
 Justin Struble, CFP® Retirement Planner Phone: 919-766-0231 Email | LinkedIn  Justin is a Certified Financial Planning Professional with a focus on Retirement Planning. He is an Engineer by degree and worked as an Engineer for six years after graduating from NCSU. Justin started in the financial planning business in 2009 in Mississippi. In 2016 he moved back to Raleigh where he grew up. Justin joined BSG Advisers in 2018. Justin wrote his book "Creating Your Retirement Vault in 2014. He wrote The Retirement Survival Guide in 2015. Justin earned his Retirement Income Certified Professional Designation (RICP) in 2017. He wrote an article for Forbes in 2019, "Six-Steps To Retirement Income Made Simple". Justin wrote The Retirement Success Guide in 2020. Justin is also a Dave Ramsey SmartVestor Pro. Justin married his high school sweetheart, Kimberly Struble, in 2005. They have three daughters, Sophia, Kayla, and Madelyn and live in North Raleigh near Brier Creek. They try to get outside as much as possible, especially when the weather is nice. |
 Douglas Daffron, CFP® Investment Adviser/Financial and Retirement Planner Phone: 919-949-6895 Email | LinkedIn What should you know about me? I am a believer and follower of our Lord Jesus Christ, a husband, a father of 2 and a lifelong student of learning what this life has to offer. I enjoy golfing, walking, traveling, ballroom, and social dancing. After graduating college at the University of Missouri – Columbia, I had visions of being a Physical Education Teacher. However, after being a substitute teacher for a couple of years, I realized I did not want to have that as a career. I did enjoy teaching, and this led me to become a Ballroom Dance Instructor. I continued with this and became a studio owner of 4 franchised studios. I then became an Area Franchisor of 22 studios. After 25 years in this fun industry, I began to sell my interest in the studios and my wife wanted our family to take a sabbatical. Thus, being a good husband, we did for 2 years. We went to the Dominican Republic and it was the best for our children to experience the island life, as well as for me to recharge my “fun” batteries. Read more about Douglas...When we returned to the US, I was asked to start the business council for the franchise studios that I remained a part of. During this time, I realized I wanted to help the business owners get to their retirement years without sweating payroll and rent. This led me to become educated as a CFP in 2012. In 2016, to meet people outside of the dance industry, I started a path toward real estate investing. I now enjoy helping individuals and business owners plan for the time that their money can work for them, instead of them working for money – unless of course they still enjoy what they do. Because as my father always told me, “If you love what you do – you won’t ever work a day in your life!” |
 Suyoung Cha Financial Planner Phone: 612-450-8318 Email | LinkedIn My main goals in life are to make heaven crowded, love my wife, and expand my comfort zone every day. I was born in Seoul, South Korea but moved to Minnesota with my family at the age of 7. My wife’s story is also very similar. She is a Russian born in Israel who moved to Minnesota at the age of 6. We’ve got a lot of culture between the two of us, which is why we’re very passionate about experiencing the diversity in our world. In my free time, I also enjoy cooking, camping, helping with kid’s ministry, building computers, and trying to learn Russian and Hebrew (key word trying). Being multicultural is why I love finance so much. It is its own culture with a complete language, value system, and institutions. Navigating the world of finance is like navigating a new country. Its cities are the important milestones such as first home, sending children off to college, and retirement. On your own, the journey may be daunting. But it can be accomplished with the right tools. My purpose is to be just that, a financial GPS for my clients. They tell me where they are, where they want to get to, and I figure out the path. And just like a GPS, I alert them of upcoming turns, warn them of accidents, and even reroute if I have to. Read more about Suyoung... |
Getting Started
Getting started is as simple as having a conversation. Just tell us what’s on your mind and if we can help, we will. There is no cost for an initial consultation. Contact us today to get a jump start on your financial future.
Business-owner Strategies Group, LLC is a North Carolina Registered Investment Adviser d/b/a BSG Advisers.
BSG Advisers only transacts business in states where it is properly registered or exempted from registration requirements. Registration as an investment adviser does not constitute an endorsement of the firm by securities regulators nor does it imply a particular level of skill or ability.
All investment strategies have the potential for profit or loss. Different types of investments involve varying degrees of risk and there is no assurance that any investment or strategy will be suitable or profitable for a client’s investment portfolio.
Hyperlinks on this website are provided as a convenience. We disclaim any responsibility for information, services or products found on websites linked hereto.
Images and photographs are included for the sole purpose of visually enhancing the website. They should not be construed as an endorsement or testimonial from any of the photographed persons.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, Certified Financial Planner™ and federally registered CFP (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Fidelity Institutional Wealth Services (“Fidelity”) is the firm that BSG Advisers engages to custody client assets. Fidelity and BSG Advisers are separate and unaffiliated firms and are not responsible for each other’s services or policies.
This website is a publication of BSG Advisers. Information presented is believed to be factual and up-to-date, but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors on the date of publication and are subject to change. Content is neither an offer to buy or sell the securities, nor personalized advice. Consult a professional adviser before implementing any of the strategies presented.